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Como hemos acostumbrado, una vez más nos echamos un clavado a un artículo que aprovecha la artimaña de utilizar un título insinuando una de esas listas irresistibles con el fin de persuadirnos para averiguar de qué se trata. Tentación que le llaman. El autor es Jasmine Henry y su post se titula 7 Marketing Skills You Really Need In 2015 And Beyond.
Nada nuevo bajo el sol con excepción de una habilidad que parece marcar tendencia entre los conocedores y "futurólogos" de esta a veces desdichada profesión del marketing. Pare de sufrir.

  1. Social Media. ¿Realmente es necesario decir algo más sobre esto? Los profesionales saben que además de generar contenidos que logren hacer reaccionar a sus seguidores siempre quedará alguno que otro truco bajo la manga, bueno concretamente en caja, ok, promover sus contenidos con un billete. Y así.
  2. Content Marketing. Muy parecido a lo que hacemos en este momento, es decir, generar contenidos relevantes para coquetearle a algún algortimo de esos que presentan resultados de acuerdo con las búsquedas sobre temas en específico. ¿Adivinan? Nosotros estamso en eso.
  3. Lead Generation. Como no sabíamos bien de qué iba esto recurrimos a Don Google para leer su significado y exclamar a coro: Ah esooo. Pues nada, el autor habla de generación de oportunidades de venta o más conocido como: ¿A ahora cómo le hacemos para vender? con sus subsecuente lluvia de ideas.
  4. Email Marketing. ¿Qué es esto? ¿la década del 2000? Por increíble que parezca y a pesar de que hay quienes afirman que el email marketing "ya fue", esta sigue siendo una estrategia que con datos del autor tiene una gran influencia para las decisiones de compra. Lo reflexionaremos mientras borramos esos cientos de correos que esta mañana han saturado nuestro buzón.
  5. Relationship Building and Networking. En línea y fuera de ellas el papel del mercadólogo es establecer el vínculo entre el consumidor y la marca y/o empresa. Considerando que no toda relación con los clientes será detrás de una pantalla se requieren habilidades para enfrentar situaciones presenciales que requieran de nuestro enfoque para transmitir el valor... Pues que no se vale ser introvertido.
  6. Web Technologies and User Experience. He aquí lo que todo mundo (bueno casi todo) señala como el santo grial del profesional del marketing. Aunque el autor se limita a que un mercadólogo debe tener la sensibilidad para por ejemplo poder identificar un buen diseño de sitio web es innegable que si no sabes de qué va el HTML5/CSS, Google Analytics y esas amenidades, es muy probable que termines intentando comunicándote a señas cual mico para hacerle antender a un diseñador web qué es lo que necesitas para tu estrategia online. Es real.
  7. Customer Service. Hagan la matemática. Si no entendieron, sírvanse.
If building relationships and revenue today and tomorrow is what you’re after, read on:

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Comments

08/03/2016 11:30pm

The most exciting and informative thing in this blog is the link which is available here because we can click it to read some marketing skills which are very important for every businessman. Hence we should thank writer for sharing this amazing content with us in such a beautiful way.

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12/01/2017 1:18am

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12/25/2016 9:39pm

I think it's a bad practice to always associate profit in building relationships. Clients can tell if what you are only after is the money you will get from the deal. Most of the time they refuse to do business when someone is being like this. Believe it or not, most people pay a huge price for a good relationship. That's where the money actually begins to pour in.

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